The post-interaction survey has become a hallmark of customer service, but the best method for administering that survey is still a question in some members’ minds. While new delivery channels like SMS-based surveying have become popular with a small group of members, the majority still prefer a phone-based survey, either before the customer disconnects or afterward with a follow-up outbound call.
Your organization should consider a variety of factors in determining the best channel for deploying your survey, as all channels may not be ideally suited for your specific survey goal(s).
Most people think using phone as a primary customer service channel is the best option. But before jumping to any conclusions please read the article on http://blog.livehelpnow.net/2012/05/7-reasons-phone-customer-service-channel/